Tracy Wharvell

Tracy’s career in social care began over thirty years ago as a practitioner delivering social care. Going on to work at a national level influencing and shaping social care policy.

Having spent the last 5 years in Norfolk working with and supporting social care providers to improve, develop and diversify services. It was whilst visiting over 300 services across Norfolk, Tracy became inspired by the good practice and innovative happening in Norfolk, and felt the workforce as unsung heroes needed a voice. As a co-founder, Tracy believes The Norfolk Care Awards provides the platform to showcase the best and our care heroes can sing.

The Norfolk Care Awards Ltd, formerly known as Plum Events Ltd, has been running the Norfolk Care Awards since 2013, with the first Norfolk Care Awards ceremony taking place in February 2014. Relying on the generosity of our sponsors to fund the nominations process and event, we are able to keep the cost of the night down to a minimum for care services.

The Gala evening is streamed live with over 1000 viewers watching the event live. We are pleased Mustard TV broadcast The Norfolk Care Awards, following the event.

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Claire Gilbert

Claire is a Learning & Development Consultant who’s name has become synonymous with developing and delivering innovative and highly effective approaches to experiential learning in the field of health and social care with particular interest in dementia care. Claire is probably best known for leading the highly successful Care Coach programme for the Norfolk & Suffolk Dementia Alliance, her work extends to clients as diverse as: The East of England Co-Op, The National Trust, UEA and Bradford University.

Claire has amassed a wealth of hands-on experience of social care, from kitchen assistant to residential care home manager and is passionate about the delivery of compassionate, person-centred care. More recently Claire has been delivering quality improvement programmes to the sector with specific leadership, culture and CQC themes. Driven by her vision to ensure that excellence in care and support is appropriately recognised and rewarded, Claire is a co-founder of The Norfolk Care Awards.

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Our Judges

The Judges of the Norfolk Care Awards are:

John Bacon

Norfolk Independent Care

Shelagh Gurney

Norfolk County Council

Rachel Barber

Gordon Barber Funeral Homes

Lucy Whitwood

City College Norwich

Michelle Collins

Cozens Hardy Solicitors

Joyce Hopwood

Norfolk Dementia Strategy Implementation Board

Linda Evans

Training in Healthcare

Sinead Leonard


Christine Futter

Norfolk & Suffolk Care Support

Willie Cruickshank


The Norfolk Care Awards have 10 categories which each have 3 judging criteria:

1Delivering excellence through learning and development
2Effective coordination of End of Life care
3Excellent person centred care and support
4Excellence in Delivering Dementia Care
5Team Award – Together Everyone Achieved More
6Motivational leadership
7Promoting dignity and respect in every day life
8Rising Star
9Collaborative Working
10Harold Bodmer Outstanding Achievement Award